"I'm Dren. Thirteen years ago, I became a father — and everything changed.

As a chemist and bioenergetics specialist, I've always been driven by how things work at their core. But when my son Neo was born, something unexpected happened: I tapped into a creative channel I never knew I had. I started drawing on my tablet with my finger — simple, bold, organic shapes.

I soon discovered there's real science behind it. High-contrast black and white images are exactly what newborn eyes are drawn to. They help develop focus, concentration, and memory from the very first days of life.

So I kept drawing. Refining. Perfecting. Years of love went into what is now Firsties.

Because it's our responsibility as parents to give our children the best start. This is mine."